Let’s Do It! is a civil society movement which was born in 2008, when 50,000 people from Estonia cleaned up the entire country’s rubbish in only five hours. The initiative received international attention and word quickly to Latvia, Lithuania, Portugal, Italy, Slovenia, among other countries.
Inspired by this early success, Let’s Do It! World Cleanup 2012 was announced, and 96 additional countries joined in.
The collective action day which originated from the small country of Estonia grew into an international civil action movement which has already involved almost 14 million participants.
The goal of the Let’s Do It! World is a clean world. Let’s Do It! is not simply a rubbish clean-up—it is a way to empower people with the belief that they can make a difference. Together it is possible to accomplish great things, which will transform not only the local village, but the entire world. We believe that global change needs global ownership.
Let’s Do It! World is a non-political civic movement and an official member of the UN Environment Programme. Let’s Do It! World activities are coordinated by the Let’s Do It Foundation.
On September 8, 2018, World Cleanup Day, people in 150 countries will stand up against the global waste problem, cleaning up trash and creating the biggest positive civic action the world has seen.
In 2016 we will focus on finding capable leaders, so that in 2018 there would be inspiring leaders selected from 150 countries who would organise the mass clean-up. In 2017 we aim to launch the first international waste mapping campaign. To this day no one knows exactly how much trash there is in nature, and where it can be reclaimed. We are going to change that!
This clean-up action is vital for raising awareness of the problem, and eliminating existing trash from the environment. However, to avoid the same problem happening a second time, we will mobilise our global network to find new and sustainable solutions. Rubbish is a resource. Solid waste management must become a reasonable and democratic means of resource management, resource collection, and energy creation.